MAGA Rep Hops on Sydney Sweeney Jeans Craze With Bizarre Ad
Georgia gubernatorial candidate Mike Collins touted his own “great jeans” with the help of a pro-Trump meme creator.
Getty
Georgia Rep. Mike Collins attempted to capitalize on the right’s love of Sydney Sweeney’s American Eagle jeans ad by posting an AI-generated video of himself clad in denim.
Collins, a Republican running to unseat Democratic Sen. Jon Ossoff next November, used the jeans discourse to tout his state’s production of cotton.
“The Georgia cotton industry supports over 53,000 jobs, has a $3 BN economic impact, and makes some of the finest jeans around,” he captioned the video, which shows his face on a male model’s body. Collins runs his fingers through his hair and then strolls away from the camera as rapper Charlie Boy’s 2009 single “I Look Good” plays.
The Georgia cotton industry supports over 53,000 jobs, has a $3 BN economic impact, and makes some of the finest jeans around. I will always fight for our farmers, growers and producers, and Georgia's rural culture and economy. pic.twitter.com/cBtRx2umYi
— Mike Collins (@MikeCollinsGA) August 7, 2025
“I will always fight for our farmers, growers and producers, and Georgia’s rural culture and economy,” Collins added.
The video was created by pro-Trump podcaster and meme creator Brenden Dilley, who has a history of incendiary rhetoric. In addition to sharing the clip, Collins replied to Dilley approvingly on X, “You guys have too much fun! Great talent!”
Conservative figures have voiced support for Sweeney’s ad campaign, which has the tagline “Sydney Sweeney has great jeans,” after some accused it of having racial connotations.
Get the best of The Beast delivered right to your inbox
By clicking “SUBSCRIBE” you agree to our Terms of Use and Privacy Policy.
President Donald Trump, Donald Trump Jr., Vice President JD Vance, Defense Secretary Pete Hegseth, Texas Sen. Ted Cruz and South Carolina gubernatorial candidate Nancy Mace are among those who have defended it and in some cases co-opted it for their own purposes.
Donald Trump, JD Vance and Ted Cruz have rushed to defend Sweeney's American Eagle jeans ad.
Mario Anzuoni/REUTERS
As for the AI video of Collins, some users said the move was unoriginal in light of former Georgia Sen. David Perdue sporting a Canadian tuxedo for his successful 2014 campaign.
On the bright side, at least everything in the video Collins shared was spelled correctly—unlike a video announcing his bid for governor.
Last month, the Mike Collins War Room account on X mistakenly showed a graphic reading, “Georiga, let’s ride!” instead of “Georgia, let’s ride!”
See more of our coverage in your search results.
Got a tip? Send it to The Daily Beast here.
Register below to read this article for free or subscribe
to unlock unlimited access to The Daily Beast.
Monthly
$1
First month then $5.99/month
Annual
$35
First year then $59.99/year
Premium
$79
First year then $119.99/year
*Substack access provided by the next business day, using your subscription email. Choosing the Premium plan constitutes your permission to share your subscription email with Substack and your agreement to Substack’s Privacy Policy.
Already have an account? Sign In
Looks like you already have a subscription!
You're all set!
Thanks for subscribing.