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Making the Monarchy Cool

chasing cool

It’s not regal to swear in public, but this piece on the Guardian today by Stuart Jeffries about how the Royals have rebranded themselves as cool is bloody brilliant. And not just because it links to our Bash Kazi story.

Best line? “Could the rehabilitation of the royals really be a concerted campaign? If so, then the safe money says Morrissey is part of it. Earlier this month, members of his band appeared on stage wearing “We hate William and Kate” T-shirts. There’s little more likely to perk up anything than Morrissey’s opprobrium.”

Quite.