It’s Cool

Mayer Hints Porn Can Stay on Tumblr

Calls diversity of network’s content “exciting.”

Yahoo might have just upped its cool quotient—or at least CEO Marissa Mayer did. Speaking to investors on Monday morning, Mayer indicated that X-rated content on Tumblr would not be scrapped in Yahoo’s $1.1 billion acquisition of the media network. She stressed that Yahoo wants to “let Tumblr be Tumblr,” even if that means Tumblr content is “not as brand safe as the rest of Yahoo,” and that the tech giant would focus on balancing user and advertiser interests. In other words, Yahoo will ensure that certain marketers’ brands won’t end up on accounts like “Red Hot Porn” and “Secretary Sex.” She also indicated that some of the NSFW content—or at least the network’s diversity of content—is “exciting” and will be a good thing for Yahoo because it allows the company to “reach a far wider audience.”