Sports megastar Michael Jordan is suing two grocery stores—Dominick's Finer Foods and Jewel Food Stores—for no less than $10 million, claiming that the supermarkets used his image without permission in the stores’ advertisements. The Dominick's ad features Jordan’s name and an image of a steak, accompanied by the phrase "You are a cut above." The Jewel ad features a pair of Air Jordan basketball shoes with promotional language supporting the store. Jordan is claiming “false endorsement, consumer fraud, and deceptive trade practices."
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