MIT Grads Invent Algorithm and Quiz To Pick Your Next Bottle Of Wine
Ad byBright Cellars
MIT grads invented an algorithm. Surprise! But actually, the algorithm that these two MIT grads created really is a surprise—for your taste buds. Their company, Bright Cellars, uses the algorithm and a quiz to help you discover wine you’ll love. The quiz compares your personal preferences to 18 different attributes through questions like “What kind of juice do you like?” and comically realistic answer choices like “coffee juice.” Based on your answers, you’ll be matched with four different wines per month that will be sent straight to your door. Like telling Netflix what you’re into so it can better curate shows, Bright Cellars uses your inputs to help you branch out and discover new wines without the worry that it will be too sweet, too tart or too whatever. But if you don’t love one of their picks, your personal Wine Concierge (well, that’s nice) will connect with you to update your profile and send you a replacement bottle in your next order. Take the quiz now to see your matches! And if you sign up now, you’ll get 50% off your first shipment.
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