Morgan Spurlock Does It Again

The "Super Size Me" director notches a big sale—and brands himself accordingly.

There aren’t many people who can figure out how to make a documentary featuring both Noam Chomsky and Ben Silverman, but Morgan Spurlock is one of them. In his new film, The Greatest Movie Ever Sold, which premiered Saturday afternoon, having already picked up distribution from Sony Pictures Classics, Spurlock sits down with both the cognitive scientist and bad-boy former TV exec to talk about branding.To read the rest of Nicole's post on Sundance Channel, click here