MSNBC Sees Its Ratings Spike Since Trump’s White House Return
The network had seen its ratings drop considerably since the 2024 election.
Nathan Congleton/NBC via Getty
As President Donald Trump and Elon Musk take a sledgehammer to government departments and agencies, viewers seem eager to hear what MSNBC has to say about it. The network has seen an average of 1.37 million people tune into its primetime lineup since the inauguration, an 86 percent increase from its post-election and pre-inauguration numbers. MSNBC’s total-day ratings have also bounced back to 711,000 viewers, a 43 percent increase since the late-2024 period. The gradual rise came months after the network suffered steep ratings declines after Trump won in November, bringing some of its shows to their lowest viewership in years. The network had expected viewers to increase after Trump returned to office, mirroring historical post-election trends, and it gave them content to look forward to: Rachel Maddow returned to hosting five nights a week during Trump’s first 100 days, and its programs have punched back against his policies. Morning Joe has assailed Trump’s planned tariffs and Musk’s targeting of USAID, and Maddow has amplified reporters’ questioning of Republican lawmakers over Trump’s decision.
See more of our coverage in your search results.
Got a tip? Send it to The Daily Beast here.
Register below to read this article for free or subscribe
to unlock unlimited access to The Daily Beast.
Monthly
$1
First month then $5.99/month
Annual
$35
First year then $59.99/year
Premium
$79
First year then $119.99/year
*Substack access provided by the next business day, using your subscription email. Choosing the Premium plan constitutes your permission to share your subscription email with Substack and your agreement to Substack’s Privacy Policy.
Already have an account? Sign In
Looks like you already have a subscription!
You're all set!
Thanks for subscribing.