NCAA Tournament a Winner With Web Users

Internet Madness

Updated Apr. 25, 2017 4:00PM EDT / Published Mar. 24, 2009 12:43PM EDT

Although the tourney may lack the charm of a surging Cinderella, games nevertheless seem to be striking a chord with web users. CBSSports.com released official traffic figures today for its March Madness on Demand (ncaa.com/mmod) internet division, reporting 5.6 million unique visits, a 60% increase from last year—the boom amounts to 6.5 million hours of video and audio consumed, a 71% increase over 2008 figures.The site’s GM credited “internal marketing and promotion,” which had “reached new heights this year and is a driving factor in the product growth for this year's tournament." CBS's multi-media reach has enabled it to advertise across platforms, solidifying a truly comprehensive marketing campaign.

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NCAA Tournament a Winner With Web Users