FIRST LOOK

New Tonight Show Logo a Go

He isn’t filling Jay Leno’s chair until June 1, but Conan O’Brien is getting a head start on personalizing the classic late night chat fest. He unveiled the new logo for 11:30 show today, telling TV Guide Magazine, “I wanted a logo that acknowledged the long, rich tradition of The Tonight Show while still looking good on hats, T-shirts, mugs, lawn furniture, notebooks, stemware, urns, defibrillators, water bottles, cell phones, sports equipment, pens, vacuums, chimes and our new line of unisex cologne.” The classic moon is still there, but otherwise the design looks entirely different from Leno’s standby—perhaps the first signal of the show freshening up under the new regime.