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Nike Raises Prices as It Braces for Trump Tariffs

Customers may see price increases on their favorite Nike products as early as this week.

As Trump‘s tariffs continue to hit major retailers across the country, Nike plans to raise prices on many of its products sooner than expected. Although the new prices are supposed to go into effect on June 1, a person familiar with the issue told NBC News that customers might see increased prices on shelves as early as this week. Footwear, apparel, and equipment will see an increase between $2 and $10, depending on their original prices. “We regularly evaluate our business and make pricing adjustments as part of our seasonal planning,” the brand said in a statement, excluding any talks of tariffs. According to Nike’s fiscal 2024 annual report, it manufactures around half of its footwear and apparel from countries like Vietnam and China, which have been hit particularly hard by Trump’s levies. Nike will not raise prices on kids products, Air Force 1 sneakers, items under $100, and Jordan apparel and accessories, though Jordan sneakers will be affected. “The buyers of these products are not that price-sensitive, so I doubt that a few dollars will make much difference,” Morningstar analyst David Swarts told Front Office Sports Wednesday.