Nike Unveils ‘Just Do It’ Ad Featuring Colin Kaepernick
“Believe in something. Even if it means sacrificing everything,” the ad says.
Slaven Vlasic/Getty
Former NFL quarterback Colin Kaepernick is the face of Nike’s new “Just Do It” campaign, according to The Hollywood Reporter. The ad campaign, which is celebrating its 30th anniversary, features a portrait of the former San Francisco 49ers player and the quote: “Believe in something. Even if it means sacrificing everything.” Kaepernick has been signed with Nike since 2011, but hasn’t been signed with a team since 2016, when he started kneeling during the national anthem to protest police brutality and racial inequality. His case alleging that NFL owners colluded to keep him out of the league was recently allowed to move forward.
BREAKING: Nike had been paying Colin Kaepernick all along, waiting for the right moment. That moment is now, as he becomes the face of the company’s 30th anniversary of the “Just Do It” campaign. pic.twitter.com/uccpDStbq5
— Darren Rovell (@darrenrovell) September 3, 2018
Register below to read this article for free or subscribe
to unlock unlimited access to The Daily Beast.
Monthly
$1
First month then $5.99/month
Annual
$35
First year then $59.99/year
Premium
$79
First year then $119.99/year
*Substack access provided by the next business day, using your subscription email. Choosing the Premium plan constitutes your permission to share your subscription email with Substack and your agreement to Substack’s Privacy Policy.
Already have an account? Sign In
Looks like you already have a subscription!
You're all set!
Thanks for subscribing.