MONEY HUNGRY

NYT Looks for Gold

Sure, it's only a matter of time before the New York Times starts charging for some components of its Web site, but the question remains, which sections and for how much? Gawker obtained a nytimes.com survey suggesting two levels of annual membership: "gold" for $150 or "silver" for $50. Both "emphasize behind-the-scenes benefits like newsroom tours, exclusive videos of reporters telling 'the story behind the story' and ancient back issues," blogger Ryan Tate writes. Tate is skeptical, saying the proposal repeats "the core mistake" of TimesSelect: "Assuming people are fascinated with the Times as a brand, and with the deep thinking of its insiders."