'Organizing for Action'

Obama Campaign Becoming Nonprofit

Obama is going nonprofit. In a video message Friday, First Lady Michelle Obama announced that the former Obama campaign organization Obama for America will become a nonprofit renamed Organizing for Action and will continue advocating for the president’s policies. It’s the first time this type of transition has been attempted by a campaign organization. As for what direction the new nonprofit take, “A lot of that will be up to you,” the first lady said. “It will be determined by your energy and ideas and feedback—because after all, this is your movement.”