PR

Obama Speaks to World with Op-Ed

Who says newspapers have no influence anymore? In a public relations blitzkrieg, President Obama has taken his message directly to the people with an op-ed calling for “global economic cooperation” at the upcoming Group of 20 summit, which will focus on the economic crisis. Headlined “A Time for Global Action,” the opinion piece ran in more than 20 papers around the world. Those skeptical of more US leadership will probably not be too keen on its tone: The piece establishes America as ready to take charge, lead by example, and set the economy back on the right track. Obama, Geithner, et al. have been pushing for decisive, coordinated action by the world’s major economies in the lead-up to the meeting.