AD WARS

Obama’s Bain Ads Sway Swing Voters

Experts say.

They may make Cory Booker queasy. But campaign strategists say President Obama’s aggressive attack ads against Mitt Romney’s business career have gained traction among swing-state voters—it’s just not clear how much. The Obama campaign has shelled out millions in ad buys to run commercials that show Romney as a cutthroat company man who was more than happy to squish a few workers—or whole businesses—now and then if it meant a couple bucks for the private equity firm he cofounded. Romney has made the decade he spent running Bain one of his most important campaign-trail talking points, and his camp is reportedly preparing a new series of ads that depict the president as a conniving political opportunist.