Kim Kardashian has pulled back the curtain on the creative genius behind her thong with built-in pubic hair.
The reality TV billionaire’s clothing brand SKIMS dropped its newest underwear invention last week—synthetic pubic hair thongs in a variety of colors, lengths, and textures.
The $32 panties quickly sold out and the brand is now accumulating a waitlist for the product, though not everyone is impressed.
Speaking to Variety at Saturday’s Academy Museum Gala, Kardashian, 44, revealed what inspired her to create the pubic wig undergarments.
“That was just a fun idea that I had,” said Kardashian. “There was a shoot and someone wanted to, like, have hair down there once. And I was like, ‘couldn’t this just be easy and have it on a thong?’”
She added, “And so we made that happen,” before admitting that she had “no idea” that the merkins—pubic wigs often used by actors on sets—would make such a splash and fly off the shelves.
Kardashian’s look for the gala, featuring a skin-toned Maison Margiela mask that covered her entire head, immediately polarized the internet.
Asked by Variety if more “unexpected” products were in the pipeline, Kardashian replied, “There will be some things.”
“I think it’s always fun to mix it up, right? We have our nipple bra, we have our butt and hip shape wear, we have our merkins,” she said. “You never know what we’ll surprise you with.”
SKIMS has gone viral in the past for other innovative products, including when it dropped the Ultimate Nipple Bra, which comes with a built-in hard nipple shape on the breast, and the Face Wrap, a Hannibal Lecter-like “jaw support” band reviewed by Anthony Hopkins himself.
But the pubic wig thongs have caused the biggest stir.
On Wednesday, fellow reality star Bethenny Frankel, 54, dismissed the new line as a “marketing idea.”
The Real Housewives of New York City alum was blunt about her disdain for the viral panties, saying, “Whose bush was it modeled after?” and adding, “Can’t we just grow bushes now? You can’t grow and, like, shave a bush?”
