Twins

Olsens Gain Fashion Clout

Mary-Kate and Ashley's high-end lines buzz worthy.

Child stars Mary-Kate and Ashley Olsen are all grown up. The New York Times reports that the sisters, who were once the biggest names in tween clothing, now have high-end designers worried. The twins now produce two lines, The Row, and Elizabeth and James. The Row focuses on finely-made practical basics, while Elizabeth and James, named for two Olsen siblings, features more affordable clothing. The Row in particular is outperforming better-known labels. The chief executive of Bergdorf Goodman, which carries The Row, said that the line is winning because "many designers are intent on the next great trend" and neglect "the basics" like simple blazers and leggings. "I don't think anybody really cares that it's Mary-Kate and Ashley's collection," Julie Gilhart, the fashion director of Barneys New York, told the Times. "They're buying it because they like it."