Hoping for lobster at your next movie premiere? Studios used to drop millions to premiere their biggest films in style, but these days opening night budgets are being slashed in half. Besides big-ticket shows like Star Trek and the Night at the Museum sequel, there are no big bashes planned for this summer. Movie studios are focusing on the red carpet instead of lavish parties as a way to get publicity on the cheap: Stars get dressed up, get photographed, and end up in magazines.
Read it at The Wrap
