Pepsi has announced that it will pull the controversial ad released late Tuesday featuring Kendall Jenner at a protest handing a soda to an on-duty officer. "Pepsi was trying to project a global a message of unity, peace and understanding," said a Wednesday statement. "Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position." The project, which the company called a "short film," was widely panned for appropriating protest culture and trivializing unrest for the purpose of selling a product. Jenner removes her makeup and wig at a photoshoot, throwing it at an assistant, before joining a crowd of demonstrators for an unspecified movement. When she gives the officer the soda, the crowd erupts in cheers.