Box Office

Princess and the Frog Crowned Winner

$25 million for hand-drawn film.

Though it has earned endless buzz as the first Disney film to feature an African-American princess, The Princess and the Frog had a slightly slow start to its box-office run this weekend, taking in $25 million. The studio opened the film a couple of weeks before prime moviegoing time in hopes of building longevity and word of mouth for its first hand-drawn animated feature in six years. The Blind Side continued its successful streak, taking in $15.5 million. Invictus, the inspirational sports story starring Matt Damon and Morgan Freeman, had a lackluster start at $9 million, while Paramount’s The Lovely Bones opened in limited release to moderate success, averaging around $39,000 per theater.