Can the blogsophere be regulated? The Federal Trade Commission will find out after its new disclosure guidelines go online on December 1. According to the FTC’s new rules, online writers will be required to indicate when they are endorsing a product (or a celebrity) for compensation. The new guidelines are the first significant change to FTC rules involving advertising in over 30 years. Breaking the rules could result in up to $11,000 in fines per violation, but initially the FTC will focus on, “education, not enforcement.”
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