There were more shoppers in stores on Black Friday, according to one report, but they might have bought less. Retail industry watcher ShopperTrak found that 3.5 percent more people endured the madness of Black Friday than in 2011—but sales dipped 1.8 percent. Some of that money may have gone to even earlier sales some stores held on Thanksgiving Day. Walmart, Sears, and Target were among the retailers that decided to hold Thursday savings deals this year.
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