Some of the most fascinating people in today’s culture are distinguished not just by their craft, but also by their passions. We call them the New Alphas.
As the owner of Roberta’s, the seminal Bushwick restaurant, Hoy became the voice of a new kind of restaurateur, one that balanced street style with high-end refinement. In this film, Hoy explains how his first love, music, became a source of creativity and inspiration that ultimately helped him as a restaurateur. “You know I had two separate worlds,” Hoy explains. “I had like Brandon Hoy, business person, owner of Robertas, and I had MC Todd, crazy out of his mind rapper.” Hoy talks to us about how, together, those two passions aren’t all that crazy after all.
In this installment of #NewAlphas, presented by Lenovo, the part-time restaurateur, part-time rapper spoke to us about the importance of a creative outlet and why he is constantly challenging himself to make his crazy ideas a reality.