Scouted selects products independently. If you purchase something from our posts, we may earn a small commission.
Ready to ditch the pressure-packed New Year resolutions? RXBAR is making waves this year with a bold message: forget the toxic January guilt trips. The protein bar brand, famous for its straightforward “No B.S.” approach, is flipping the script on the tired “New Year, New You” trend and giving away free RXBARs to empower you to start 2025 on your own terms. RXBAR recently announced its “B.S. Blocker” campaign to turn the tables on unrealistic expectations and celebrate self-acceptance and affirmation instead.
Frankly, in a post-New Year’s Day season flooded with ads urging you to “fix” yourself, capitalizing on body image issues, RXBAR’s unapologetic stance is a breath of fresh air. The brand’s billboards across New York City echo this message loud and clear: you don’t need to transform to be worthy. Here’s how to get your free RXBAR protein bars: Follow RXBAR on Instagram(@RXBAR), comment on their post by sharing the toxic trend or belief you’re leaving behind in 2025, and share the post to your story to spread the message even further. Once you’ve completed these steps, RXBAR will send you a promo code for free protein bars—because you’re already enough, no crash diets required.
ADVERTISEMENT
