TIME'S UP?

Another Billionaire Media Owner Looking to Offload Iconic Magazine

Salesforce co-founder Marc Benioff is looking to sell Time.

The Antenna Group, a Greek media company, is in talks to buy Time from Salesforce co-founder Marc Benioff, CNBC reported Friday. Talks are still early, according to CNBC. Benioff bought Time in 2018 for a reported $190 million from Meredith Corp, which owned the media company for less than a year. Early talks with Antenna are to sell Time for $150 million. The possible shake-up comes at a turbulent time for media companies and their billionaire owners. The Washington Post recently shed 10% of its subscriber base after owner Jeff Bezos blocked their endorsement of Kamala Harris. The Los Angeles Times also faced pushback when its billionaire owner, Patrick Soon-Shiong, also blocked their Harris endorsement. A spokesperson for Time told CNBC that there is “no agreement” to sell the company, but declined to comment on the talks with Antenna.