Dead Trees

Schmidt Lectures Newspapers

Is the old media finally taking lessons from the new? Today in San Diego, Google CEO addressed the Newspaper Association of America. How’d it go? Schmidt advised newspapers to not “piss off consumers.” “I would encourage everybody, think in terms of what your reader wants,” he said. “These are ultimately consumer businesses and if you piss off enough of them, you will not have any more.” He added, “all of these partially thought-through legal systems are being challenged by the ubiquity of the internet.”