Shopping at Sears for a Rolex

BLING-BLING

Updated Apr. 21, 2017 9:53AM EDT / Published Jul. 22, 2013 11:42AM EDT

Sears has decided on a new strategy in an effort to boost sales: letting companies sell ridiculously expensive items on its Marketplace site. From a $33,000 Rolex to $450 sunglasses, the struggling department-store chain has brought in new retailers it hopes will make it a major player in the online space. CEO Edward Lampert has been pushing for a prioritization of Sears’ e-commerce business, with the aim of competing with the likes of Amazon and Ebay. Many believe that if the company is to turn itself around, it needs to focus more on its department-store business, which accounts for 97 percent of sales.

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Shopping at Sears for a Rolex