Tabloid Wars

'Sober Mood' at N.Y. Post

Circulation falls behind Daily News.

Remember three years ago when the New York Post loudly trumpeted that its circulation had overtaken that of its rival, the New York Daily News? The New York Times reports a “sober mood” in the New York Post’s newsroom after the tabloid’s circulation has fallen 30 percent in two-and-a-half years. Circulation is now 508,000—less than the Daily News’ 544,000. The Daily News has also surged ahead this year in online readership. Editor Col Allan, who called it a “joyous occasion” when the Post overtook the Daily News, now downplays the rivalry, saying “whether we are a little in front or a little behind has no impact on our forward business plan.”