The Web-based music service Spotify announced on Tuesday that it is launching a free radio feature in the U.S. to compete with Pandora media, allowing users to create a free radio “service” by selecting artists, genres, or playlists. The London-based company is hoping users will turn into paying subscribers. Spotify’s ad-supported radio function became available on Tuesday for iPads and iPhones, and paying users of Spotify will be able to listen to the service without the ads. While Pandora has a larger audience, Spotify has content deals with Sony Corp., Universal Music, EMI Group, and Warner Music Group.
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