If you’ve never chanted Om, you could soon be in the minority. A new study conducted for the Yoga Journal finds the number of American yoga practitioners is creeping upward to 20.4 million—a 29 percent increase from 2008. Data collected by Sports Marketing Surveys USA also found yoga devotees shell out a whooping $10.3 billion a year on classes and products. Hey, you think those lululemon pants stitch themselves?
