Tag Heuer Steps Away from Woods

As the tally of Tiger Woods' alleged mistresses grows higher, the tally of sponsors committed to him is dropping. Venerable Swiss watchmaker Tag Heuer, which had been paying the superstar golfer some $2 million a year for his endorsement, has decided to scale back its use of Woods in its advertising campaigns, saying, "The partnership with Tiger Woods will continue but we will downscale the use of his image in certain markets for a period of time." Last week, consulting firm Accenture and toiletries company Gillette dumped the golfer from their sponsorship campaigns in the wake of revelations of infidelity and rumors that Woods' wife Elin Nordegren would be seeking a divorce.