Taste Sensation Innovation: How R&D is Reinventing PepsiCo From The Inside
PepsiCo is doubling down on research and development to unleash innovation across their portfolio of world-class brands. And it’s a strategy that’s paying off.
In 2014, PepsiCo was the largest contributor to U.S. retail sales growth among all food and beverage manufacturers, with nearly $1 billion of retail sales growth in all measured channels— more than the next 27 largest manufacturers combined. PepsiCo captured the Walmart U.S. Supplier of the Year award in the Total Food and Beverage category. And earlier this year they won three awards at 7-Eleven’s annual supplier recognition ceremony, including “Innovation Leader of the Year.”
Here is a look at how they did it.
With a deep understanding of product innovation, PepsiCo’s top-notch R&D organization is serving as a catalyst – transforming PepsiCo and its products – and creating functionally differentiated food and beverage choices centered around what drives the consumer needs of today, as well as tomorrow.