Glory Days

The Best of Chloé ‘Attitudes’ (PHOTOS)

From the creation of the house in the 1950s to Clare Waight Keller’s reign today, a glossy new book pays tribute to the legendary brand. See highlights.

Mario Testino

By The Fashion Beast TeamOct 30, 2013

galleries/2013/10/30/the-best-of-chloe-attitudes-photos/131029-chloe-anniversary-1_ys1v8k — Chloé: Attitudes, a new book by Rizzoli, explores the house’s many layers through pictures, illustrations, and newspaper clippings, from its genesis in the 1950s to its growth with Karl Lagerfeld in the '60s to its current, romantic mood under the eye of creative director Clare Waight Keller. In celebration of Chloé's 60th anniversary, a look at the Parisian houses’s many "attitudes."

(LEFT): When Gaby Aghion moved to France in 1952, she noticed a lack of luxury ready-to-wear designs that were available in her hometown of Alexandria, Egypt. "I was inspired by what we wore in the sporting clubs in Egypt," she writes, "lightweight dresses that were neither evening wear nor run-of-the-mill, but had that special something." With no sewing experience, Aghion hired a seamstress to create the line's first six dresses. She borrowed the name from one of her friends and began showing the collection to boutiques herself. The house of Chloé was built.

Raymond Aghion

galleries/2013/10/30/the-best-of-chloe-attitudes-photos/131029-chloe-anniversary-2_wmseef — A model sports the Chloé's Clou dress in the September 1959 issue of Elle.
Joe Santoro

galleries/2013/10/30/the-best-of-chloe-attitudes-photos/131029-chloe-anniversary-3_b0hb3d — In 1963, the Jardin des Modes described Chloé's white dress as one "for those who like to live dangerously; take risks, and who want to leave an impression, with its ever so slightly sporty tailoring." The paper continued, "This dress in natural santung can be happily and triumphantly worn--with or without a jacket. It's a mark-making dress: she who wears it, therefore, must be remarkable in everyway."
Courtesy of Chloe

galleries/2013/10/30/the-best-of-chloe-attitudes-photos/131029-chloe-anniversary-4_n6wfm3 — Channeling Twiggy, two models show off the cape-like Anténor coats from Chloé's Spring/Summer 1967 collection, designed by Graziella Fontana.

galleries/2013/10/30/the-best-of-chloe-attitudes-photos/131029-chloe-anniversary-6_wfr79x — Model Pat Cleveland wears a pink, mohair jacket synched at the waist by a wide leather belt -- designed by Karl Lagerfeld for Chloé's Fall/Winter 1971 collection -- while posing for photographer Juan Ramos at Café Bonaparte in Paris.
Estate of Antonio Lopez and Juan Ramos

galleries/2013/10/30/the-best-of-chloe-attitudes-photos/131029-chloe-anniversary-34_i4n7uy — For Vogue Paris's February 1977 issue, photographer Guy Bourdin shot four models dressed in loosely-fitting lace and silk frocks that were meant for "seducing at home." "Discretion is the password," Lagerfeld said. "My dresses are for women who don't settle for stating the obvious. That's why I presented them with string belts and espadrilles. Their goal is to transform everyday life into a fairy tale and create an ambience at every instant."
The Estate of Guy Bourdin, reproduced by permission of Art + Commerce

galleries/2013/10/30/the-best-of-chloe-attitudes-photos/131029-chloe-anniversary-9_wz8dwl — Late-fashion editor Anna Piaggi wore Chloé's Musette cape (from the Fall/Winter 1979 collection) to the brand's Fall/Winter 1980 fashion show.
Jean-Luce HureÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ

galleries/2013/10/30/the-best-of-chloe-attitudes-photos/131029-chloe-anniversary-12_xfeiek — Antonio Lopez painted a watercolor of the Aurélien dress from the Spring/Summer 1983 collection for the January 1983 issue of Vanity magazine.
Estate of Antonio Lopez and Juan ramos

galleries/2013/10/30/the-best-of-chloe-attitudes-photos/131029-chloe-anniversary-13_opapgy — Model Chloe Goldsmith wears the black Bugatti dress with silver sequin embroidery on the cover of Vogue Paris in October 1983.
Albert Watson

galleries/2013/10/30/the-best-of-chloe-attitudes-photos/131029-chloe-anniversary-14_b5fcj6 — For the June-July 1990 issue of Vogue Paris, a model wears white, ruffled silk blouse with black trousers designed by Lagerfeld's successor Martine Sitbon.
FrancÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ§ois Halard

galleries/2013/10/30/the-best-of-chloe-attitudes-photos/131029-chloe-anniversary-17_vcr9v9 — Chloé's playful Autumn/Winter 1999 campaign had models partying like it was 1999.
Liz Collins

galleries/2013/10/30/the-best-of-chloe-attitudes-photos/131029-chloe-anniversary-18_mn9g4u — Kate Moss appeared in the March 2001 issue of British Vogue wearing a teal, wild horse-printed dress from the brand's Spring/Summer 2001 collection.
Mario Testino

galleries/2013/10/30/the-best-of-chloe-attitudes-photos/131029-chloe-anniversary-16_hw8efq — Under the reign of Stella McCartney, Chloé's Spring/Summer 1999 campaign featured a beach-inspired look.
Liz Collins

galleries/2013/10/30/the-best-of-chloe-attitudes-photos/131029-chloe-anniversary-19_cyvppe — Glen Luchford shot Chloé's silk blouse with silver edging for AnOther magazine in 2002.
Glen Luchford / Art Partner for AnOther Magazine

galleries/2013/10/30/the-best-of-chloe-attitudes-photos/131029-chloe-anniversary-24_h35i3h — Two models laugh backstage at Chloé's Spring/Summer 2007 runway show.
Robert Fairer

galleries/2013/10/30/the-best-of-chloe-attitudes-photos/131029-chloe-anniversary-28_nmrssl — Model Malgosia Bela fronted Chloé's Spring/Summer 2011 campaign, photographed by David Sim.
David Sims

galleries/2013/10/30/the-best-of-chloe-attitudes-photos/131029-chloe-anniversary-31_luj6we — Self Service's October 2012 issue featured a plaid wool coat and leather boots from Chloé's Fall/Winter 2012.
Ezra Petronio

galleries/2013/10/30/the-best-of-chloe-attitudes-photos/131029-chloe-anniversary-30_znlnbb — The iconic photograph shot by Patrick Demarchelier in Interview magazine's December 2012 issue features the a white, sharply cut top that emphasizes the simplicity Clare Waight Keller has made synonymous with the Chloé brand.
Patrick Demarchelier

galleries/2013/10/30/the-best-of-chloe-attitudes-photos/131029-chloe-anniversary-32_vfcmwv — Models line up backstage at the Spring/Summer 2013 runway show, which was praised for its effortlessness and femininity.
Robert Fairer

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