The Gift of Pap Smears?

Celebrate with a speculum: As part of a new public-health campaign, CBS is airing ads urging men to purchase Pap smears for the women in their lives for the holidays. “Want to do something special for your woman this Hanukkah? Schedule her Pap smear. Just a schmear could save her life.” The spots have raised more than a few eyebrows but the network is prepared to take the heat. "If your main objective is to offend no one, than [sic] you're on a fast track to being irrelevant,” said Matthew Margo, who produced and wrote the spots. “We knew in order to communicate more effectively, there was a possibility that some viewers—and it's a real minority—might be offended." One blogger summed up the unconventional gift idea, writing “if you open one of these as a gift on Christmas morning, it’s going to result in a serious case of gift face.”