The Marlboro Man sits atop a cigarette billboard in Costa Rica. Public advertising for cigarettes in Costa Rica is still allowed but very heavily taxed.
Alamy
Two ‘Marlboro Man’ cowboys herd horses in a magazine ad in the 1970s. By the mid-’70s, Marlboro was the highest selling cigarette brand in the world.
Blank Archives/Getty
A Marlboro ad on display in a cold Warsaw, Poland, in 1996.
Piotr Malecki/Getty
The Marlboro Man lights up on an old downtown Denver billboard.
Reuters Photographer
The Marlboro Man bucks out of a billboard in Las Vegas.
Greg Balfour Evans / Alamy
A pensive Marlboro man hawks cigarettes in a 1970s magazine campaign.
geogphotos / Alamy
A Marlboro billboard in Los Angeles circa 1976.
Robert Landau / Alamy
A Marlboro billboard.
