The Lucky Dress
Diminutive British fashion powerhouse Daniella Helayel transformed royal consort Kate Middleton and created an army of converts with her Lucky dress. As she launches her next cruise collection, Anne McElvoy sits down with the Issa designer.
Naomi Campbell, designer Daniella Issa Helayel and a model walk the runway at the ISSA fashion show during London Fashion Week Spring/Summer 2009.
Nick Harvey, WireImage / Getty Images
Models walk the runway in a variety of white Lucky dresses during the ISSA show at London Fashion Week Spring/Summer 2009.
Kate Middleton in one of Daniella Issa Helayel's signature designs at the Wimbledon Championships in 2008.
Zuma / Newscom
Scarlett Johansson sports a backless black Lucky dress at the Moet & Chandon Fashion Tribute to photographer Nick Knight in London.
Chris Jackson / Getty Images
The Lucky dress is designed to flatter all shapes and sizes.
Designer Daniella Issa Helayel, in one of her own designs, attends the Cartier International Polo Match with Violet von Westenholtz and Emma Watson.
Nick Harvey, WireImage / Getty Images
Nicole Richie in a bright red ISSA dress at the Jenni Kayne and Andy Lecompte Salon Party in LA.
Jeff Vespa, WireImage / Getty Images
A model in a colorful dress at the ISSA fashion show during London Fashion Week Spring/Summer 2009.
Nick Harvey, WireImage / Getty Images
A model wears a creation by designer Issa during her presentation of her Spring/Summer 2009 collection at London Fashion Week.
Alastair Grant / AP Photo
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