The Secret to This Activewear Is Seaweed
We promise there isn’t anything fishy about this new fabric.
It's not often you see something come through your inbox that makes you immediately intrigued, but hearing about the new material from activewear brand ADAY made me do a double take.
ADAY recently launched their new Plant Bae collection, which feature three silhouettes made from an "innovative blend of beech tree fibers" and...seaweed. Seriously. The line features the Shore Thing Turtleneck, the Can't Kelp It T-Shirt, and the Shell Yes Tank. Each style comes in seaweed green and black.
The sustainably sourced seaweed, harvested from the coast of Iceland, is crafted into a fiber called SeaCell, which is then blended with cellulose and modal to create an ultra soft, ultra durable fabric. You can cozy up with these soft layering pieces under sweaters and coats, but they function just as well on their own. They're also the perfect gift for the sea-loving friends in your life looking to get more in touch with the sea.
Scouted is internet shopping with a pulse. Follow us on Twitter and sign up for our newsletter for even more recommendations and exclusive content. Please note that if you buy something featured in one of our posts, The Daily Beast may collect a share of sales.
See more of our coverage in your search results.
Got a tip? Send it to The Daily Beast here.
Register below to read this article for free or subscribe
to unlock unlimited access to The Daily Beast.
Monthly
$1
First month then $5.99/month
Annual
$35
First year then $59.99/year
Premium
$79
First year then $119.99/year
*Substack access provided by the next business day, using your subscription email. Choosing the Premium plan constitutes your permission to share your subscription email with Substack and your agreement to Substack’s Privacy Policy.
Already have an account? Sign In
Looks like you already have a subscription!
You're all set!
Thanks for subscribing.