Media

Tina Brown to Target Female Readers

Tina Brown is expected to use her new role as editor of both Newsweek and The Daily Beast to "renew emphasis on the female reader," Jenna Goudreau of Forbes writes. Brown has been a force for women throughout her high-profile editorial tenures and in more recent efforts like the Women in the World Summit, which she co-hosted with Diane von Furstenberg, Vital Voices, and the U.N. Foundation. Brown discussed her strategy for reaching female readers: "Men want to know what happened. Women want to know what really happened. It’s not about 'women's content;' it's the way you edit and assign."