A Toys “R” Us reality competition show is in the works at Fox, Deadline reported Thursday. The show, Toys “R” Us Family Faceoff, will have families compete inside a “larger-than-life” toy store featuring new and nostalgic toys, and the concept comes on the heels of more toy brands entering the entertainment space. Mattel is planning a slate of toy-related films, which began with 2023’s blockbuster Barbie, and Hasbro has also jumped into the movie game with its 2023 blockbuster, Dungeons and Dragons: Honor Among Thieves. Toys “R” Us declared bankruptcy in 2017 and 2018, but has reopened a handful of flagship stores since 2021. The head of Fox Alternative Entertainment, Allison Wallach, said the reality show “represents an evolution of the family-friendly competition genre, appealing to fans who love the iconic toys and games we all grew up with … and some new ones, as well.” Toys “R” Us Studios owner Kim Miller Olko added, “play is essential for everyone, no matter their age. It brings joy, fosters connection, and is simply fun. This show will capture that magic, offering a nostalgic nod while being fresh, dynamic, and full of surprises.”
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