Trump E-Score: Audiences Reportedly See President as ‘Aggressive,’ ‘Mean,’ and ‘Creepy’

President Trump's “E-Score,” a number that tracks how audiences see public figures, reportedly indicates that Americans view him as someone who is “mean,” “insecure,” and “creepy.” E-Scores are reportedly used by “marketing executives, network television stations and advertisers” and are not released to the public. According to The New York Times, Trump's December E-Score found that 48 percent of individuals saw him as “aggressive” and 38 percent saw him as “mean” Other attributes that reportedly scored high for the president were “insincere,” “confident,” and “creepy.” On the low end of the rankings, audiences reportedly didn’t associate Trump with being “sexy,” “impartial,” “handsome,” or “physically fit.” The president also has a 14 percent “overall strong positive appeal,” while his “overall strong negative appeal” was 39 percent. Other White House officials receives E-Scores, including Trump’s daughter and son-in-law. Senior White House adviser Ivanka Trump reportedly ranked high for attributes like “attractive” (32 percent), “beautiful” (28 percent), and “glamorous” (25 percent), but ranked low for being someone people could “identify with” (2 percent) or as someone “funny” (1 percent). Trump's adviser and Ivanka’s husband, Jared Kushner, is reportedly seen by audiences as “insincere” (29 percent) and “creepy” (27 percent), and not particularly “emotional” (1 percent). Despite counselor to the president Kellyanne Conway’s constant media interviews during the campaign and early in Trump’s presidency, audiences reportedly viewed her as less “trustworthy” (8 percent) than current press secretary Sarah Huckabee Sanders (15 percent). Conway was described by 31 percent of people as “insincere.”