STAY AWAY

Trump Slump Hits U.S. Tourism as European Visitors Steer Clear

Overseas visits to the U.S. fell 12% overall in March compared to the same month last year.

Big-spending European tourists appear to be turning their backs on the United States as a a tourism destination, with new figures showing a sharp drop in transatlantic travel. According to the U.S. International Trade Administration (ITA), overseas visits to the U.S. fell 12% overall in March compared to the same month last year. Western Europe—traditionally a key source of tourists—was down 7%, but that modest figure masks some dramatic declines in specific countries. U.K. visitors, the single largest tourist group to the U.S., were down 14%. Ireland, another crucial market, saw a staggering 27% drop. Denmark fell a whopping 34%—possibly a response to Donald Trump’s suggestion that the U.S. should annex Greenland, a Danish territory. German visitors plummeted 28%, as Elon Musk—reportedly close to the former president—faced accusations of promoting far-right parties there. Spain and Norway both saw a 25% decline, and Swiss tourists dropped by 26%.