Trump Store Debuts Official ‘Trump 2028′ Hat
The hat is retailing for $50 on Trump’s official store.

Mario Tama/Getty Images
The official Trump merchandise store is now selling caps embroidered with “Trump 2028.” Retailing for $50, the cap comes in President Donald Trump’s signature “MAGA” red and also features a flag detailing on the side. “Make a statement,” the Trump Store’s description of the product reads, advertising that it “will become your new go-to hat.” Trump’s War Room account on X also hard-launched the cap’s release with a photo of the president’s son, Eric, wearing it. Trump told NBC News last month that he was “not joking” about running for a third term, saying there are “methods” that would allow him to do so despite the 22nd Amendment to the Constitution, which states that “no person shall be elected to the office of the President more than twice.” “I’m not joking. I’m not joking,” Trump told NBC. “But ... it is far too early to think about it.” He continued, “A lot of people want me to do it … But we have—my thinking is, we have a long way to go. I’m focused on the current.”
.@EricTrump rocking the new Trump 2028 hat! 👀🔥 pic.twitter.com/5EsCkvHORI
— Trump War Room (@TrumpWarRoom) April 24, 2025
Register below to read this article for free or subscribe
to unlock unlimited access to The Daily Beast.
Monthly
$1
First month then $5.99/month
Annual
$35
First year then $59.99/year
Premium
$79
First year then $119.99/year
*Substack access provided by the next business day, using your subscription email. Choosing the Premium plan constitutes your permission to share your subscription email with Substack and your agreement to Substack’s Privacy Policy.
Already have an account? Sign In
Looks like you already have a subscription!
You're all set!
Thanks for subscribing.