GROWING THE BRAND

Tucker Carlson Launches Controversial New Venture

The book brand will aim to push back on legacy media narratives.

Prominent conservative podcaster and former Fox News host Tucker Carlson is launching a book label. Tucker Carlson Books will operate as an imprint under Skyhorse Publishing with the aim of publishing titles that push back against narratives popular in legacy media, according to the company. A line-up of authors and titles has already been announced, including right-wing activist Milo Yiannopoulos, who will come out with the book Ex-Gay. Russell Brand, who is facing sexual assault charges in the U.K.— which he denies — will publish a book called How To Become a Christian in Seven Days. Carlson said that, though most people don’t read books “because they’re too absorbed in all the other available media,” those who do “tend to be disproportionately influential in policy conversations and conversations about ideas.” The 56-year-old is known to many as both a provocateur and a thought leader on the right. He was widely criticized for hosting white supremacist influencer Nick Fuentes on his podcast for an oftentimes friendly conversation. The new book brand is not Carlson’s first business venture outside his media work. He owns a nicotine pouch company and has started a precious metals venture with business partner Neil Patel. “We have a commitment to businesses that could have flourished in the 1880s: Gold, books,” Patel told the Wall Street Journal.