CBS reports increase in ratings for 2009 tournament.
Despite the absence of a true Cinderella, ratings from this year’s sweet 16 are up from last year, according to CBS figures reported at Fangsbites.com. The network’s coverage of the regional semi-finals earned an average overnight household rating/share of 6.8/12, up 13% compared to last year’s sweet 16. Overall, average household ratings for the tournament are up 8% from last year—a good sign that viewers are just as receptive to quality basketball as they are to the allure of surprise.
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