Twitterers Are Quitters

TWEET TWEET

Updated Apr. 25, 2017 3:20PM EDT / Published Apr. 29, 2009 9:07AM EDT

Don't tell your Twitter-addicted friends, but it might just be a fad. According to new stats from Nielsen Online, about 60 percent of new Twitter users stop using the service after a month. On the plus side, the 40 percent retention rate has increased over time, though MySpace and Facebook both do a better job at user loyalty. Critics contend that Nielsen misses the point, since most of Twitter activity occurs on cell phones, not Twitter.com.

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Twitterers Are Quitters