Pork is the other white meat, and the National Pork Association doesn't take kindly to anyone who forgets it, even if it's a joke. Every April Fool's Day ThinkGeek, a website devoted to selling gadgets, creates a fake product to sell—this year it was unicorn meat. The ad tagline was: "Pâté is passé. Unicorn, the new white meat." Not in on the joke, the National Pork Association issued ThinkGeek a cease-and-desist letter, since "the other white meat" is a trademarked campaign for pork. ThinkGeek apologized for the mix-up, though its president didn't think many people would confuse pork and unicorn meat, since "canned unicorn meat is sparkly, a bit red, and not approved by any government entity."