Skip to main content
WORTH A SHOT

U.S. Army Runs Out of Ideas to Stem Recruiting Crisis, Revives Old Slogan

Army officials are hoping that a new campaign can help turn around a pesky recruiting crisis that’s reached a fever pitch in recent years.

An Army ad.

U.S. Army

By Brett Bachman

The U.S. Army is turning back the clock—reviving a decades-old slogan in the hopes that it can help turn around a pesky recruiting crisis that’s reached a fever pitch in recent years. The phrase, “Be All You Can Be,” was retired in 2001 after 20 years as the Army’s official slogan. “We want a new generation of Americans to see the Army as a pathway to the lives and careers they want to achieve,” Secretary of the Army Christine Wormuth said in a statement. An ad campaign using the slogan will debut at this year’s NCAA March Madness basketball tournament.

Read it at U.S. Army

TRENDING NOW