COMMERCIALS

Whopper of an Insult

As if drug violence weren’t a big enough problem, it now seems President Obama has another crisis on his agenda when he visits Mexico tomorrow: Ads for Burger King's new Texican burger, a cheeseburger with chile and spicy mayo, have offended Mexicans, The Independent reports. The ad features a tall white cowboy and a short, squat Mexican wrestler who wears a Mexican flag poncho. The image is intended to show that the burger has "the taste of Texas with a little spicy Mexican." Jorge Zermeno, the Mexican ambassador to Spain, where the ad first aired, was not amused, noting that the ad improperly used "the stereotyped image of a Mexican" and that it misused the Mexican flag, which is heavily protected on its home turf. Zermeno has lodged a formal complaint against Burger King, asking that the ad be removed.