By The Beast
If there was a dating service to find the perfect wine for your taste buds, Winc would be it. This LA-based startup has gone from third-party wine club to a direct-to-consumer wine matchmaker. They produce wine themselves in vineyards throughout Central California to make each bottle more affordable (starting at only $13) —and personalize the wine selection process every step of the way. To start, Winc gives first-time customers a quiz that their wine experts then use to match wines to taste profiles. Questions like “dark chocolate or milk” may be the difference between an oaky chardonnay and a crisp pinot. But it doesn’t end there. Members are encouraged to rate every bottle they receive in order to further finetune the selection algorithm to better-match your taste. Winc is offering Daily Beast readers $22 off the first four bottles you order, plus free shipping — which comes out to just $40 for four bottles. Go take the quiz now (it’s fun!) to start the personalized selection process.