It may just be one-quarter of a Super Bowl audience, but soccer continues to make strides in the United States: 24.3 million Americans tuned into the World Cup finals on ABC and Univision—the most ever in this country for a soccer match. That’s keeping with the overall tournament, which also drew more American viewers this year than ever before. In fact, 41 percent more people tuned in this year than did in the previous World Cup. The top markets for ABC’s broadcast were San Francisco, San Diego, and New York; while the top three for Univision’s broadcast were Miami, Los Angeles, and Houston.
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